GOTHENBURG, SWEDEN – 15 December 2023. Smart Eye (STO: SEYE) and Polestar (Nasdaq: PSNY) will demonstrate the Polestar 3 driver monitoring system (DMS) at CES 2023 in Las Vegas in January 2023. Smart Eye’s leading premium driver monitoring technology is included in Polestar 3 as standard.
Designed to help avoid accidents and save lives, Polestar 3 features two closed-loop premium driver monitoring cameras and software from Smart Eye which track the driver’s head, eye and eyelid movements, and can trigger warning messages, sounds and even an emergency stop function when detecting a distracted, drowsy or disconnected driver. This is also critical technology to support improved standards from governments and safety organisations in the coming years.
The DMS forms part of the broader driver understanding system that includes Driver Alert Control, Lane Keeping Aid, Adaptive Cruise Control and Pilot Assist, amongst others. Data from the various systems is processed and interpreted by the car’s centralised computer, powered by NVIDIA.
At CES, visitors will be able to see how the cameras inside Polestar 3 track the driver’s head and eye movements, and observe how the AI software can detect the state of the driver in real time.
“This technology addresses some of the main reasons behind fatal accidents and can help save lives by prompting the driver to refocus attention on the road – and can initiate preventive action when they don’t, or can’t,” says Thomas Ingenlath, Polestar CEO.
Martin Krantz, CEO and Founder of Smart Eye, comments: “We are excited to have our fellow Swedish innovators on our stand at CES. With over one million cars now featuring our advanced driver monitoring technology, it’s a great opportunity to showcase what lies beneath the surface in one of the latest cars to join our family.”
Polestar and Smart Eye are both headquartered in Gothenburg, Sweden, spotlighting the increasingly important role Sweden’s second largest city plays in the advancement of automotive technology and development.
The Smart Eye stand will be in the West Hall at location 6353. CES opens to the public on 5 January 2023.
About Smart Eye
Smart Eye is the global leader in Human Insight AI, technology that understands, supports and predicts human behaviour in complex environments. We are bridging the gap between humans and machines for a safe and sustainable future. Our multimodal software and hardware solutions provide unprecedented human insight in automotive and behavioural research—supported also by Affectiva and iMotions, companies we acquired in 2021.
In automotive, we provide road-ready Driver Monitoring Systems and next-generation Interior Sensing solutions. Our technology is built on two decades of automotive experience and has been proven by 194 design wins from 18 of the world’s leading car manufacturers, including BMW and Polestar. Our Driver Monitoring software is already included in more than 1,000,000 cars on the road. We also offer complete hardware and software aftermarket solutions for fleet and small-volume OEMs, powering vehicles on the road today. As the preferred partner to the automotive industry, Smart Eye is leading the way towards safer, more sustainable transportation and mobility experiences that enhance wellness, comfort, and entertainment.
A publicly traded company, Smart Eye was founded in 1999 and is headquartered in Sweden with offices in the US, UK, Germany, Denmark, Egypt, Singapore, China and Japan. Learn more at www.smarteye.ai.
Polestar Automotive Holding UK PLC (Nasdaq: PSNY) (“Polestar”) is a Swedish premium electric vehicle manufacturer. Founded by Volvo Car AB (publ.) (together with its subsidiaries, “Volvo Cars”) and Zhejiang Geely Holding Group Co., Ltd (“Geely”), in 2017, Polestar enjoys specific technological and engineering synergies with Volvo Cars and benefits from significant economies of scale as a result.
Polestar is headquartered in Gothenburg, Sweden, and its vehicles are currently available and on the road in markets across Europe, North America, China and Asia Pacific. By 2023, the company plans that its cars will be available in an aggregate of 30 markets. Polestar cars are currently manufactured in China, with additional future manufacturing planned in the USA.
Polestar has produced two electric performance cars. The Polestar 1 was built between 2019 and 2021 as a low-volume electric performance hybrid GT with a carbon fibre body, 609 hp, 1,000 Nm and an electric-only range of 124 km (WLTP) – the longest of any hybrid car in the world at the time.
The Polestar 2 electric performance fastback is the company’s first fully electric, high volume car. The Polestar 2 model range includes three variants with a combination of long- and standard range batteries as large as 78 kWh, and dual- and single-motor powertrains with as much as 350 kW / 476 hp and 680 Nm.
From 2022, Polestar plans to launch one new electric vehicle per year, starting with Polestar 3 – the company’s first electric performance SUV which launched in October 2022. Polestar 4 is expected to follow in 2023, a smaller electric performance SUV coupe.
In 2024, the Polestar 5 electric performance 4-door GT is planned to be launched as the production evolution of Polestar Precept – the manifesto concept car Polestar released in 2020 that showcases the brand’s future vision in terms of design, technology, and sustainability. As the company seeks to reduce its climate impact with every new model, Polestar aims to produce a truly climate-neutral car by 2030.
In March 2022, Polestar revealed its second concept car, an electric performance roadster which builds on the design, technology and sustainability ambitions laid out by Precept and showcases the brand’s vision for future sports cars. The hard-top convertible presents an evolution of the unique design language first shown by Precept and emphasises a dynamic driving experience. The concept further develops the focus on sustainability and technology, aiming towards greater circularity. Polestar confirmed in August 2022 that a version of the concept will be produced as the Polestar 6 electric performance roadster, with launch expected in 2026.