Today we are going to dive into some of the latest advancements in visual attention measurement, and how it is revolutionizing ad creative effectiveness testing. We will also discuss creative development strategies, how to balance attention and brand goals, and briefly touch on integrating attention metrics into your existing measurement frameworks.
Our expert speakers:
– Duncan Southgate, Senior Director, Global Creative – Insights Division at Kantar
– Graham Page, Global Managing Director of Media Analytics at Affectiva Smart Eye
– [Watch] See the original livestream video here, with visuals: Craving Attention: How to Capture and Retain the Attention Your Ad Needs