3 January, 2023

Polestar 3 with Smart Eye’s Driver Monitoring System (DMS)

Today’s episode features Dennis Nobelius, Chief Operations Officer of Polestar – a Swedish premium electric vehicle manufacturer.

Prior to this role, Dennis was CEO of Zenuity–a company that develops software for self-driving cars. He also worked as an MD for Volvo Cars in Switzerland, Program Leader for the all-new XC90 / S90 / V90 and the new SPA platform for Volvo Car Group, and Plant Director for the final assembly shop at Volvo Cars Torslanda.

He is the initiator and founder of MobilityXlab, a start-up business interface, which sees collaboration between Lindholmen Science Park, big Swedish companies like Ericsson, Zenseact, Volvo Cars and start-ups from all over the world. Dennis is passionate about high technology environments, sustainability, and authentic leadership, and holds a PhD in R&D Management.

We talked about the new release of the Polestar 3 – which has Smart Eye driver monitoring systems as standard, the user experience, technical challenges to overcome and general advice based on his vast experience. Listen to learn more.

Links of interest:



Press Release:Polestar 3 with Smart Eye’s Driver Monitoring System at CES 2023

Smart Eye Driver Monitoring System(s)

– eBook: How Euro NCAP will make DMS the New Safety Standard

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