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Welcome to Smart Eye's Digital CES Booth

Smart Eye is back in Las Vegas for CES 2025!

Join us in the West Hall, booth #3840, to experience our latest demos, including Sheila, the empathetic AI Co-Driver; Digital Mirrors for dynamic blind-spot visibility; our advanced Synthetic Data Generation Tool; 3D Depth Sensing; as well as our world-leading Driver Monitoring System and Interior Sensing AI solutions.

Scroll down for an online tour of each of the demos we’re showcasing in our booth, and get access to featured content to learn more about the innovative technologies that are shaping the mobility experiences of tomorrow.

Clients, partners, and press are more than welcome to schedule time with our team to explore how Smart Eye is leading the future of automotive intelligence.

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Nissan Ariya with Smart Eye DMS

Experience Smart Eye’s DMS in a Production Vehicle

At CES 2025, visitors to Smart Eye’s booth will have the opportunity to see the Nissan Ariya, a production vehicle equipped with Smart Eye’s state-of-the-art Driver Monitoring System (DMS). This integration highlights how Smart Eye’s technology enhances safety by detecting driver attention, drowsiness, and distraction in real-world vehicles.

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Concept Development Kits (CDKs)

Explore Flexible Integration Options for Driver and Cabin Monitoring

Smart Eye’s Concept Development Kits (CDKs) are designed to help Tier 1 suppliers and OEMs evaluate and integrate advanced Driver and Cabin Monitoring Systems (DMS and CMS) within their own vehicles and configurations. At CES 2025, Smart Eye’s CDK demo station offers visitors an interactive opportunity to explore these kits firsthand.

Featuring five different configuration examples, the demo illustrates the adaptability of Smart Eye’s software. Each SDK example showcases how options like varied camera placements and system complexity support specific product goals –whether prioritizing cost-efficiency, advanced feature sets, or enhanced compliance under Euro NCAP and GSR standards.

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How Euro NCAP will make DMS the New Safety Standard

Thanks to Euro NCAP, Driver Monitoring is practically a requirement for any new car model launched on the European market since 2023.

But what exactly is Euro NCAP? How will their updated assessment protocol affect the construction of practically every new car model put on our roads? And – what does it take for a car model to receive a sought-after five-star rating? Get the answers in our eBook!

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AIS

Intelligent Driver Support for Safer Roads

Smart Eye’s AIS is an AI-powered driver support system designed for effortless installation and integration into any vehicle, including trucks, buses, and passenger cars. Leveraging Smart Eye’s advanced distraction and drowsiness detection technology, AIS enhances driver safety by identifying early signs of fatigue and inattention, a critical need for OEMs targeting compliance with GSR standards.

At CES 2025, the AIS demo showcases how the system’s real-time monitoring provides essential insights into driver state, with customizable alerts that help prevent accidents and improve road safety.

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How Driver Monitoring Systems are Becoming Essential in the Fleet Industry

In this comprehensive guide to driver support systems in the fleet industry, delve deep into a technology that will eventually be a part of all our lives. Get to know the complex software at its core, the legislation surrounding it, and its multi-faceted benefits on safety, financial health, and efficiency.

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How to Install AIS in a Truck in Under 5 Minutes

Flexible and scalable, AIS offers advanced, AI-based safety technology that can be effortlessly implemented in existing vehicles in minutes.

Need proof? Watch the video to the right to see Magnus Brunzell, our VP of Applied AI Systems (AIS), showcase a lightning-fast AIS installation inside a truck cabin – all in under 5 minutes.

Synthetic Data Generation Tool

Creating Diverse, High-Quality Data Sets to Advance AI-Driven Safety Systems

Smart Eye’s Synthetic Data Generation Tool revolutionizes AI system training by creating diverse, realistic data sets tailored to automotive safety needs. This tool generates a wide range of simulated scenarios and driver behaviors – from common actions to rare, high-risk situations – enhancing DMS and CMS systems for greater accuracy, inclusivity, and reliability.

By synthesizing data that captures diverse driver characteristics and challenging conditions, this tool accelerates AI development, ensuring robust, bias-free performance for real-world applications.

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Meet Susan: A Synthetic Avatar Driving the Future of AI in Automotive Safety

As one of the many synthetic avatars of Smart Eye’s Synthetic Data Generation Tool, Susan plays an important role in enhancing the automotive AI of the future. 

In an up-close look at our ground-breaking tool for generating synthetic automotive video footage, learn why synthetic data is essential for future AI development, how it helps combat algorithmic bias, and what makes Smart Eye’s tool completely unique in the automotive industry.

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Interior Sensing AI

Extend the Intelligence to the Entire Car

Smart Eye’s Interior Sensing AI combines Driver Monitoring (DMS) with Cabin Monitoring (CMS) to gain a deep, human-centric understanding of what is going on with the people inside a car. Improving road safety and enhancing the mobility experience.

In our CES 2025 four-seat buck demo, see how a combination of different AI algorithms analyze the cabin to answer questions about who is in the car, what they’re doing, what they’re feeling and what objects are present.

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Interior Sensing: The Next Frontier in Improving Road Safety and the Mobility Experience

Interior Sensing Systems are emerging as the natural evolution to Driver Monitoring Systems. In this definitive guide, we walk you through what the technology will mean for everything from road safety and personalized mobility to technical innovation and evolving lifestyles.

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Driving Innovation: The Future of Interior Sensing

This episode of The Human-Centric AI Podcast features Detlef Wilke, Vice President of Innovation & Strategic Partnerships at Smart Eye. From the influence of legislation and technological advancements, to the role of in-cabin sensing in autonomous vehicles, Detlef takes us through the possibilities and challenges of implementing Interior Sensing technology in cars.

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Sheila: The Empathetic AI Co-Driver

Dynamic Human-Vehicle Interactions Built on Generative AI

Sheila is Smart Eye’s in-cabin assistant that blends advanced sensing technologies with generative AI for real-time, context-aware interactions. By continuously analyzing driver and passenger behaviors – such as eye movements, expressions, and activities – Sheila adapts her responses to each moment, whether enhancing safety during high-risk situations or engaging occupants with conversational interactions.

Sheila’s modular design integrates seamlessly with OEM’s HMI systems, providing automakers with a powerful, flexible solution for elevating both in-vehicle safety and occupant satisfaction.

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A CES 2025 Innovation Awards® Honoree

Smart Eye’s AI Co-Driver, Sheila, has been named a CES 2025 Innovation Awards® Honoree in the Vehicle Tech & Advanced Mobility category. Recognized for its groundbreaking use of generative AI and in-cabin sensing, Sheila redefines human-vehicle interaction by providing contextually aware, real-time assistance to drivers and passengers.

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3D Depth Sensing

Add a New Dimension to Active and Passive Safety

Through 3D Depth Sensing, we elevate capabilities of our driver monitoring and interior sensing solutions by providing a detailed 3D view of the cabin’s interior landscape, enhancing both vehicle safety and the user experience. Our CES 2025 demo showcases how this technology unlocks even more advanced in-cabin functions beyond the two-dimensional.

3D Depth Sensing provides a comprehensive understanding of the status and position of each person, object, and surface within the vehicle. This level of detailed insight is crucial for meeting the requirements of adaptive restraint systems across various safety standards and car rating schemes, including FMVSS 208 and Euro NCAP.

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Digital Mirrors

Bring Blind Spots into View, No Matter Where You Move

Smart Eye’s Digital Mirrors demo tackles the challenge of blind spots. In this immersive setup, a truck driving simulation is paired with two digital mirrors – high-tech screens that display live footage of areas that are typically hidden from a truck driver’s view.

Unlike traditional systems, Smart Eye’s in-cabin sensing technology tracks the driver’s head and body movements, dynamically adjusting the mirror view in real time. As the driver shifts position, the mirror’s perspective changes –zooming in when they move closer and adjusting to side-to-side movements. This intuitive, responsive design offers drivers an easy, natural way to keep blind spots in check, enhancing situational awareness and overall road safety.

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Occupant Status Monitoring (OSM) Reference System

Take Your Vehicles from Test Track to Open Road with iMotions

Designed for evaluating Driver Monitoring Systems (DMS) against stringent Euro NCAP and GSR standards, the OSM Reference System automates distraction testing and data collection.

This advanced tool provides precise, reproducible results, helping OEMs accelerate compliance and enhance in-cabin safety.

Read more       Learn more about iMotions

Affectiva Emotion AI

Welcome to the World of Affectiva Emotion AI

Emotion AI is a key technology in automotive interior sensing, as it can give nuanced insight into what’s happening with people in a vehicle. Emotion AI data enables car manufacturers to improve safety and to deliver personalized mobility experiences that enhance comfort, wellness and entertainment.  

A pioneer of Emotion AI, Affectiva’s core technology offers a robust and diverse database of 15M+ faces and 8B+ facial frames from 90 different countries. Our Emotion AI solutions offer 30+ facial classifiers to accurately detect emotions and cognitive states from the face. For CES 2025 we have simplified our demo to show attendees a selection of our metrics. As you interact with the camera and make different facial expressions at the screen, our application captures how you are emotionally reacting in real time. 

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Behind the Screen: How to Boost Entertainment Success by Measuring Emotions

All good entertainment has one thing in common: it has found a way to emotionally connect with audiences.

Using facial coding technology, Affectiva has analyzed trailer, TV, and movies to understand what it takes to capture our attention and take us on an emotional journey.

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Affectiva Calibration-Free Eye Tracking: A Deep Dive into AI & Human Behavior

Affectiva’s new calibration-free eye tracking feature represents a culmination of the Smart Eye eye tracking tech and Affectiva Emotion AI.

In this episode of The Human-Centric AI Podcast, Matt Strafuss, Director of Product and Customer Solutions at Affectiva (a Smart Eye company), talks about the development of this feature and what makes it different from other eye tracking and attention measurements solutions on the market.

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Schedule a Meeting and Demo with Smart Eye

We are scheduling private meetings and demos for select clients, partners and press. Please let us know in the form below what you would like to meet about and we will get back to you.


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