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Smart Eye at CES 2025

January 7-10, 2025
Las Vegas

Human Insight AI for improved road safety and better in-vehicle experiences

Smart Eye returns to CES this January, showcasing transformative technologies that redefine in-cabin safety and interaction.

Join us in the West Hall, booth #3840, to experience our latest demos, including Sheila, the empathetic AI Co-Driver; Digital Mirrors for dynamic blind-spot visibility; our advanced Synthetic Data Generation Tool; as well as our world-leading Driver Monitoring System and Interior Sensing AI solutions.

Clients, partners, and press are welcome to schedule time with our team to explore how Smart Eye is leading the future of automotive intelligence.

MEET WITH US!

What Else Can You Expect From Smart Eye at CES 2025?

 

AIS

/ Intelligent driver support for safer roads

 

Smart Eye’s AIS is an AI-powered driver support system designed for effortless installation and integration into any vehicle, including trucks, buses, and passenger cars. Leveraging Smart Eye’s advanced distraction and drowsiness detection technology, AIS enhances driver safety by identifying early signs of fatigue and inattention, a critical need for OEMs targeting compliance with GSR and Euro NCAP standards.

At CES 2025, the AIS demo showcases how the system’s real-time monitoring provides essential insights into driver state, with customizable alerts that help prevent accidents and improve road safety.

Concept Development Kits (CDKs)

/ Explore Flexible Integration Options for Driver and Cabin Monitoring

 

Smart Eye’s Concept Development Kits (CDKs) are designed to help Tier 1 suppliers and OEMs evaluate and integrate advanced Driver and Cabin Monitoring Systems (DMS and CMS) within their own vehicles and configurations. At CES 2025, Smart Eye’s CDK demo station offers visitors an interactive opportunity to explore these kits firsthand.

Featuring five different configuration examples, the demo illustrates the adaptability of Smart Eye’s software. Each SDK example showcases how options like varied camera placements and system complexity support specific product goals –whether prioritizing cost-efficiency, advanced feature sets, or enhanced compliance under Euro NCAP and GSR standards.

Synthetic Data Generation Tool

/ Creating diverse, high-quality data sets to advance AI-driven safety systems

 

Smart Eye’s Synthetic Data Generation Tool revolutionizes AI system training by creating diverse, realistic data sets tailored to automotive safety needs. This tool generates a wide range of simulated scenarios and driver behaviors – from common actions to rare, high-risk situations – enhancing DMS and CMS systems for greater accuracy, inclusivity, and reliability.

By synthesizing data that captures diverse driver characteristics and challenging conditions, this tool accelerates AI development, ensuring robust, bias-free performance for real-world applications.

Interior Sensing AI

/ Extend the intelligence to the entire car

 

Smart Eye’s Automotive Interior Sensing AI combines Driver Monitoring (DMS) with Cabin Monitoring (CMS) to gain a deep, human-centric understanding of what is going on with the people inside a car. Improving road safety and enhancing the mobility experience.

In our four-seat buck demo, see how a combination of different AI algorithms analyze the cabin to answer questions about who is in the car, what they’re doing, what they’re feeling, and what objects are present.

Sheila: The Empathetic AI Co-Driver

/ Dynamic human-vehicle interactions built on generative AI

 

Sheila is Smart Eye’s in-cabin assistant that blends advanced sensing technologies with generative AI for real-time, context-aware interactions. By continuously analyzing driver and passenger behaviors – such as eye movements, expressions, and activities – Sheila adapts her responses to each moment, whether enhancing safety during high-risk situations or engaging occupants with conversational interactions.

Sheila’s modular design integrates seamlessly with OEM’s HMI systems, providing automakers with a powerful, flexible solution for elevating both in-vehicle safety and occupant satisfaction.

Depth Sensing

/ Add a new dimension to active and passive safety

 

Through depth sensing, we elevate the capabilities of our driver monitoring and interior sensing solutions by providing a detailed 3D view of the cabin’s interior. In our CES 2025 demo, see how this technology unlocks even more advanced in-cabin functions beyond the two-dimensional.

Depth sensing provides a comprehensive understanding of the status and position of each person, object, and surface within the vehicle. This level of detailed insight is crucial for meeting the requirements of adaptive restraint systems across various safety standards and car rating schemes, including FMVSS 208 and Euro NCAP.

Digital Mirrors

/ Bring blind spots into view, no matter where you move

 

Smart Eye’s Digital Mirrors tackle the challenge of blind spots. In this immersive setup, a truck driving simulation is paired with two digital mirrors – high-tech screens that display live footage of areas that are typically hidden from a truck driver’s view.

Unlike traditional systems, Smart Eye’s in-cabin sensing technology tracks the driver’s head and body movements, dynamically adjusting the mirrors’ view in real time. As the driver shifts position, the mirrors’ perspectives change – zooming in when they move closer and adjusting to side-to-side movements. This intuitive, responsive design offers drivers an easy, natural way to keep blind spots in check, enhancing situational awareness and overall road safety.

OSM Reference System

Take your vehicles from test track to open road with iMotions

 

Designed for evaluating Driver Monitoring Systems (DMS) against stringent Euro NCAP and GSR standards, the OSM Reference System automates distraction testing and data collection. This advanced tool provides precise, reproducible results, helping OEMs accelerate compliance and enhance in-cabin safety.

Affectiva Emotion AI

/ Welcome to the world of Affectiva Emotion AI

 

Emotion AI is a key technology in automotive interior sensing, as it can give nuanced insight into what’s happening with people in a vehicle. Emotion AI data enables car manufacturers to improve safety and deliver personalized mobility experiences that enhance comfort, wellness, and entertainment.

A pioneer of Emotion AI, Affectiva’s core technology offers a robust and diverse database of 15M+ faces and 8B+ facial frames from 90 different countries. Our Emotion AI solutions offer 30+ facial classifiers to accurately detect emotions and cognitive states from the face. For CES 2025, we have simplified our demo to show attendees a selection of our metrics. As you interact with the camera and make different facial expressions on the screen, our application captures how you are emotionally reacting in real-time.

Schedule a meeting & demo with Smart Eye

We are scheduling private meetings and demos for select clients, partners and press. Please let us know in the form below what you would like to meet about and we will get back to you.


/ About Smart Eye

Smart Eye is the global leader in Human Insight AI, technology that understands, supports and predicts human behavior in complex environments. We are bridging the gap between humans and machines for a safe and sustainable future. Our multimodal software and hardware solutions provide unprecedented human insight in automotive and behavioral research—supported also by Affectiva and iMotions, companies we acquired in 2021.

In automotive, we provide road-ready Driver Monitoring Systems and next-generation Interior Sensing solutions. Our technology is built on two decades of automotive experience and has been proven by 359 design wins from 22 of the world’s leading car manufacturers, including BMW and Polestar. Our Driver Monitoring software is already included in more than 2,000,000 cars on the road.

We also offer complete hardware and software aftermarket solutions for fleet and small-volume OEMs, powering vehicles on the road today. As the preferred partner to the automotive industry, Smart Eye is leading the way towards safer, more sustainable transportation and mobility experiences that enhance wellness, comfort, and entertainment. A publicly traded company, Smart Eye was founded in 1999 and is headquartered in Sweden with offices in the US, UK, Germany, Denmark, Egypt, Singapore, China and Japan.

Learn more at smarteye.ai

 

See you at CES 2025!

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