Smart Eye receives one new Driver Monitoring System (DMS) design win from one of Europe’s largest OEMs. The estimated revenue of the order is SEK 50 million based on estimated product life cycle projections. The potential of further design wins on this new platform is estimated at SEK 500 million.
Smart Eye, the leading developer of AI-based DMS software to the automotive industry, has received a major order from a global Tier-1 supplier for delivering to a major European OEM, one of the largest automotive brands in a group of car manufacturers. Together, this group is one of the largest vehicle producers in the world, focusing on cars in the mid-segment.
The new nomination means Smart Eye will deliver its driver monitoring software, compliant with recent regulation, to one new car model on a new platform. The model to include Smart Eye’s DMS software is estimated to go into production in mid-2024. The car is intended for the mass-market segment.
“Yet another large carmaker is now secured for our automotive software offering, after a long and competitive procurement. We are confident that this order will not only lead to more deals on the same car platform, but also to put us in pole position for more business in the group to which this OEM belong. Furthermore, Smart Eye’s market leadership for DMS creates a strategic foothold which we intend to use for Interior Sensing, the next large industry trend,” said Martin Krantz, CEO of Smart Eye. “This win reinforces that the industry – driven by regulatory tailwind – is rapidly sourcing these critical safety system that will save lives on roads around the world.”
Smart Eye has now received a total of 90 design wins from 14 OEMs. The combined estimated lifetime value from current design wins is now larger than SEK 2,325 million. Estimated value over the product lifecycle from possible additional design wins with the car manufacturers on existing platforms is now SEK 4,475 million.
About Smart Eye
Smart Eye is the global leader in Human Insight AI, technology that understands, supports and predicts human behavior in complex environments. Together with its subsidiaries Affectiva and iMotions, the company is bridging the gap between humans and machines for a safe and sustainable future.
Smart Eye offers road-ready Driver Monitoring Systems and next-level Interior Sensing solutions built on two decades of automotive experience. Smart Eye’s technology is embedded in next-generation vehicles as OEM or Tier 1 solutions and has been selected by 14 of the world’s leading car manufacturers for 90 car models. Smart Eye also provides complete hardware and software solutions for fleet and aftermarket, powering vehicles on the road today.
As the preferred partner to the automotive industry, Smart Eye is leading the way towards safer, more sustainable transportation and mobility experiences enhancing wellness, comfort, and entertainment.
Smart Eye was founded in 1999, is publicly traded and headquartered in Sweden with offices in the US, UK, Germany, Denmark, Egypt, Japan, Singapore, and China.
Smart Eye is listed on Nasdaq First North Growth Market. Erik Penser is Certified Adviser and can be reached at +46-8-463 8000 or email@example.com.