Media & Marketing

Human emotion is central to creating successful brands, customer experiences and creative content. Organizations need the same emotional intelligence that people have – they need to understand their audiences and customers without making them think about how they feel, or even realize how they feel.

Through Emotion AI technology, we are able to measure consenting customers’ unfiltered and unbiased emotional and cognitive responses to videos, ads, movies, TV shows and more – unobtrusively and at scale. This enables organizations to understand how their customers and viewers feel even when they can’t or won’t say so themselves. The unique insight gained can be applied to improve brand experiences and communications, enabling optimization and building more meaningful connection with customers.