Human understanding. Real-world impact.
Smart Eye develops camera-based technology that interprets eye movement, gaze, attention, and human behavior data in real time. Today, our technology is deployed in millions of vehicles, as well as in research environments and products used across a range of industries worldwide.
Smart Eye began with a dream, literally.
In 1999, Mats Krantz dreamed his wife, whose frozen shoulder made using a mouse painful, was controlling the cursor with her eyes. His son Martin, a recent engineering graduate, judged it very difficult but very possible, and founded Smart Eye that summer. Every new step since has rested on one idea: human behavior can be understood, measured, and acted on.
The Smart Eye Group
Smart Eye has grown through the companies it has brought in. Together with our subsidiaries, we combine decades of work in eye tracking, multimodal research, emotion recognition, and impairment detection — one group built around a single idea: that human behavior can be understood, measured, and acted on.
iMotions has built a leading platform for human-behavior research, synchronizing data from more than 50 sensors — eye tracking, facial expressions, sweat gland activity, brain activity, and more — in real time.
Affectiva pioneered emotion recognition AI (Emotion AI), helping organizations understand how people engage with their content, products, and services across automotive, media and entertainment, and market research.
Sightic develops software for the real-time detection of alcohol and drug impairment, extending Smart Eye’s human understanding into safety-critical settings.
Business Areas
Automotive
Embedded driver and cabin monitoring that makes vehicles safer. From OEM and Tier 1 programs to fleet and aftermarket systems.
Behavioral Research
High-fidelity eye tracking and behavioral technology for research, training, integration and impairment screening. Across fields from aviation to healthcare.
Global presence and partners
Smart Eye is headquartered in Gothenburg, Sweden, with offices across Europe, North America, Asia, and North Africa.
Our customers include NASA, Nissan, Boeing, Honeywell, Volvo, GM, BMW, Geely, Harvard University, over 1,300 research organizations worldwide, 70% of the world’s largest advertisers, and 28% of the Fortune Global 500.
Executive Management Team
Martin co-founded Smart Eye with his father in 1999 and has been CEO ever since. He holds a Master of Science in Engineering Physics from Chalmers University of Technology. He remains the person who’s been here since day one.
Mats joined as interim CFO in 2022 and took the role permanently in 2023, bringing over 30 years of finance experience across Telia, Ericsson, Getinge, and BNP Paribas Cardif. He studied Accounting, Finance & IT at Jönköping University. He’s a seasoned sailor with plans to cross the Atlantic by boat one day.
Peter founded and leads iMotions, the hardware-agnostic platform that lets researchers combine eye tracking, biosensors, and traditional methods to understand what people think and feel. He holds a degree from Copenhagen Business School and completed the Advanced Management Program at MIT Sloan. When he’s not helping researchers track heartbeats, he keeps a beat of his own on the drums.
Anders joined Smart Eye in 2025 from Aros Electronics, where he was Business Director. He holds a Master of Science in Mechatronics from Chalmers University of Technology.
Cecilia joined Smart Eye in 2026 from Volvo Group, where she held senior HR leadership roles including VP People & Culture at Volvo Trucks International and Head of People Services NEMA. She holds a Bachelor’s degree in Business Administration and Human Resources.
Martin joined in 2000, shortly after Smart Eye launched, and now leads technology as CIO. He holds a Master of Science in Computer Engineering from Chalmers University of Technology. He’s close to unbeatable at Trivial Pursuit.
Henrik joined Smart Eye in 2017 from Volvo Car Corporation, where he was a Technical Expert in Remote Sensing. He holds a Master of Science in Electrical Engineering from Chalmers University of Technology.
John joined Smart Eye in 2010 and, after serving as Chief Engineer, now leads technology as CTO. He holds a Master of Science in Physics from Chalmers University of Technology.
Innovators wanted. Join our team!
We’re always looking for people who want to build things that haven’t existed before.