Humanizing technology

Affectiva, now part of the Smart Eye group, is on a mission to humanize technology. Founded by visionary scientists Dr. Rana el Kaliouby and Dr. Rosalind Picard, Affectiva spun out of the MIT Media Lab in 2009. Affectiva created and defined the new technology category of Emotion AI, and evangelized its many uses across industries.

Built on deep learning, computer vision, speech science and massive amounts of real-world data, Affectiva’s technology can

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detect nuanced human emotions, complex cognitive states, activities, interactions and objects people use.

Affectiva Media Analytics helps media, entertainment, and market research companies gain a deeper understanding of how consumers and audiences engage with their content, products and services. Today, our Media Analytics solutions are used by 70 percent of the world’s largest advertisers, and 28 percent of the Fortune Global 500 companies.

A Smart Eye company

On May 25th 2021, it was announced that Smart Eye would be acquiring Affectiva. By merging the two companies, we created a transatlantic AI juggernaut that will lead and accelerate the growth and development of the rapidly evolving automotive Interior Sensing market, as well as the Media Analytics and Behavioral Research markets.

Rather than continuing as competitors in the automotive market, we combinined our best-of-breed technologies and two highly skilled and complementary teams, bringing to market unparalleled automotive-grade Interior Sensing AI, better and faster than the competition. Our solution will not only improve automotive safety, saving human lives around the world, it will also provide differentiated mobility experiences that enhance wellness, comfort and entertainment.

In addition to strengthening Smart Eye’s automotive offering, Affectiva brings significant incremental revenues and profit from its industry-leading Media Analytics division.

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