It all started with a dream

One Sunday morning, shortly before the new millennium, Mats Krantz called his son Martin to discuss a dream he had just woken up from. Usually, Mats Krantz’s wife suffered from a frozen shoulder, causing her to experience terrible pain when using a computer mouse. But in the dream, she was able to control the computer using just her eye movements. When she moved her eyes, the mouse cursor moved. When she blinked, it clicked.

“Is this something we could make a reality?”, Mats asked his son. Having recently graduated with a degree in Engineering Physics from Chalmers University of Technology,

Martin was developing fiber optic pressure sensors at the time. After promising to take a look at it, he came to the conclusion that it would be very difficult. And very possible.

In the summer of 1999, Martin quit his job and founded Smart Eye along with his father. Since then, we’ve come further than anyone in making our vision a reality, with the help of an ever-expanding team of brilliant minds. A team that still includes Mats, a valued member of the board, and Martin, our first and present CEO.

One vision.
Endless applications.

Smart Eye is the global leader in Human Insight AI, technology that understands, supports, and predicts human behavior in complex environments. We are bridging the gap between humans and machines for a safe and sustainable future. Our multi-modal software and hardware solutions provide unprecedented human insight in automotive and behavioral research—supported also by Affectiva and iMotions, companies we acquired in 2021.  

In automotive, we are leading the way towards safer and human-centric mobility through Driver Monitoring Systems and Interior Sensing solutions.  Our technology is embedded in next-generation vehicles and available as a standalone aftermarket solution for existing vehicles, fleet, and small-volume OEMs.  

Our industry-leading eye tracking systems and iMotions biosensor software enable advanced research and training in academic and commercial sectors. Affectiva’s Emotion AI provides the world’s largest brands and market researchers with a deeper understanding of how consumers engage with their content, products, and services. 

Smart Eye was founded in 1999 and is headquartered in Sweden with offices in the US, UK, Germany, Denmark, Egypt, Singapore, China and Japan. A publicly traded company since 2016, our customers include NASA, Nissan, Boeing, Honeywell, Volvo, GM, BMW, Geely, Harvard University, over 1,300 research organizations around the world, 70% of the world’s largest advertisers and 28% of the Fortune Global 500 companies.  

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