Today’s episode features Kevin Maney, partner at Category Design Advisors. A journalist who has been covering tech and society for 30 years, and the author of Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets. Kevin and his team guide leadership teams to help them define, develop and ultimately dominate a new category of business.
It was a great opportunity to speak with someone who has covered tech and AI as a journalist for so long; we talked about his background, including how he stumbled into the tech beat, wrote the de-facto history of IBM, and how companies can approach the idea of category creation. Listen to learn more.