16 February, 2021

How Brands Can Leverage Content Engagement and Viewer Behavior

Today’s episode features Lizi Pritchard, Associate Director at the Australia-Based research and analytics agency, Nature. Lizi is fascinated by human cognition and behavior, which is what drove her to pursue a career in market research. After her first market research role at Kantar Millward Brown in 2013, she’s now an experienced quantitative researcher with a track record of helping clients grow their businesses with data-driven insight and consultancy.

In our interview with Lizi, we discussed her background and current research projects at Nature, their integration with Affectiva, and had some great advice around understanding and leveraging content engagement and viewer behavior for brands and market researchers.

Read more about the agency, Nature: https://www.natureresearch.com.au/

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