19 February, 2021

How to Segment Viewers with Both Qualitative & Emotion AI Insights

Today’s episode features Paige Guge, Design Researcher at Vidlet and Affectiva’s Media Analytics Account Director, Alex Duckett. Paige is a trained researcher experienced in utilizing a multi-methodological approach to research, with an expertise in qualitative design. Alex is an experienced client partner across blue chip and startup clients alike. He supports clients through on-boarding, training and application of Emotion AI insights.

In our interview with Page and Alex, we discussed their thoughts around integrating qualitative, quantitative and facial coding observations data for partners to have holistic feedback and understand what changes they need to make to their content to ensure it lands with their target audience.

Their conversation was based on a presentation they gave at the Quirks 2021 Virtual Event.

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