24 May, 2021

The Power of Inclusive Portrayal in Advertising

Advertising has the ability to influence consumer behavior and can be instrumental in creating and reinforcing positive or negative stereotypes. The advertising industry plays an important role in leading change, and you don’t have to be an activist brand to start positively representing people in ads—it’s relevant for all brands.

Today’s episode features our CMO Gabi Zijderveld, Graham Page, Affectiva’s Global Managing Director of Media Analytics, talking with Vera Sidlova, Global Brand Manager of Creative at Kantar, about some of the latest evidence about the power of inclusivity in advertising – and how to get it right.

We’ve got some great examples and learnings to share in our upcoming webinar on 5/27 where experts from Kantar and Affectiva will explore how inclusion and diversity in advertising has evolved, and the impact positive representation can have.

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