5 April, 2021

Unmasking Emotions During Lockdown: Enabling Market Research in a Pandemic

Dr. Rana el Kaliouby and Graham Page from Affectiva talk with iMotions Vice President Of Product Management, Olee Jensen, about the launch of iMotions’ new online data collection tool.

This last year, many organizations have been forced to pivot and incorporate new technologies into their businesses as a result of the pandemic. Media analytics researchers that previously gathered data from in-person participant studies suddenly found themselves looking for a new solution in order to continue to move projects forward safety and efficiently.

Recognizing this immediate need within the market and for their clients, iMotions created their new Online Data Collection tool. Together utilizing Affectiva’s Emotion AI technology, this tool enables research organizations to continue to execute studies that integrate biometric, behavioral and self-report data virtually.

iMotions is a wonderful partner of ours, and this innovative product launch of theirs is really exciting for market researchers navigating data collection not just in times of pandemic, but could also pave the way for the future of data collection.

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