11 September, 2023

Web-Based Eye Tracking: A Game-Changer for Multimodal Research

In a recent interview with Peter Hartzbech, the Founder and CEO of iMotions, we delved into the exciting developments in multimodal research and the company’s groundbreaking progress in web-based eye tracking. With the ability to measure human behavior through a combination of sensors, iMotions has revolutionized the field of understanding how individuals react to stimuli. Let’s explore the highlights of this insightful conversation and the impact it has on the future of research.


Enhancing Multimodal Research

iMotions has dedicated years to developing a software platform for multimodal research, integrating various sensors to gain comprehensive insights into human behavior. By combining eye tracking, facial expression analysis, EEG, and other sensors, iMotions enables researchers to delve deeper into understanding how people respond to different stimuli. This holistic approach provides a more accurate representation of human behavior, surpassing the limitations of individual sensors.


Web-Based Eye Tracking

Traditionally, eye tracking required dedicated hardware devices placed in a controlled laboratory setting. However, iMotions has achieved a significant breakthrough by developing a web-based eye tracking system. Utilizing the camera embedded in devices like laptops, researchers can now conduct eye tracking studies remotely, across different computer platforms. This advancement eliminates the need for physical lab spaces, allowing for more flexible and scalable research methodologies.


Precision and Scalability

While web-based eye tracking may not match the precision of infrared-based eye trackers found in laboratories, iMotions has made impressive strides in achieving high accuracy. Over the past year, they have refined the technology to provide a precision level of two to three degrees. This level of accuracy is significant, particularly in web-based eye tracking, where previous limitations existed. By continually improving the precision, iMotions empowers researchers to gain valuable insights into attention distribution and other visual behavior studies.


Global Reach and Demographic Comparisons

One of the most compelling advantages of web-based eye tracking is its ability to reach diverse demographics across geographical boundaries. By conducting studies remotely, researchers can collect data from individuals in different countries, enabling valuable cross-cultural comparisons. This accessibility eliminates the need for costly and time-consuming physical travel to collect data, making research more efficient and cost-effective. The ability to compare reactions and behaviors across various demographics adds a new dimension to understanding human behavior.

The Bottom Line

The progress made by iMotions in the realm of multimodal research and web-based eye tracking is undeniably exciting. Their software platform and integration of various sensors allow researchers to gain comprehensive insights into human behavior. The development of web-based eye tracking brings newfound precision and scalability to remote studies, making it a game-changer for the research community. The ability to measure and analyze eye movements and attention distribution across demographics opens doors to a deeper understanding of human behavior on a global scale. With iMotions’ advancements, the future of research holds great promise, and we eagerly anticipate the further integration of sensors and technologies to enhance our understanding of the human mind.


Conducting research that requires multiple biosensors? Learn more about iMotions and Smart Eye’s eye tracking solutions in this ComprehensiveĀ Guide to Selecting Eye Tracking Solutions download.

Written by Ashley McManus
Back to top