6 May, 2024

Advancing Human-Machine Interaction: Smart Eye’s Vision for the Future

Now firmly in 2024, Smart Eye celebrates a year of significant achievements and groundbreaking innovation. With the release of Smart Eye’s Annual Report, CEO Martin Krantz’s introductory letter delved into the highlights of 2023 and our vision for the future. Here’s a brief summary focusing on our advancements in eye tracking technology for automotive driver monitoring, interior sensing, and behavioral research applications.

Pioneering Automotive Excellence

In 2023, Smart Eye made remarkable strides in the automotive sector. We secured multiple contracts as both a software Tier-2 and Tier-1 supplier, solidifying our position as a leader in the market. Notably, our first contracts for interior sensing mark a pivotal moment in our journey.

As vehicles equipped with our technologies are integrated into production lines, we anticipate a substantial increase in software licenses. This momentum, coupled with the expansion of our aftermarket solution (AIS), underscores our commitment to providing innovative solutions tailored to our customers’ needs.

Driving Innovation in Behavioral Research

In the realm of Behavioral Research, Smart Eye continued its trajectory of growth and innovation. Our focus on Research Instruments, Affectiva, and iMotions yielded remarkable progress.

Research Instruments expanded its market presence across diverse sectors, including assistive technology and aviation. Affectiva introduced a new attention metric, integrating Emotion AI with eye tracking technology to enhance ad testing products. iMotions maintained its strong market position, serving a growing customer base with biometric multimodal research solutions.

Embracing Cutting-Edge Technologies

Smart Eye is committed to shaping the future of human-machine interaction. Our integration of generative AI with sensing technologies has led to groundbreaking developments, such as the empathetic in-cabin voice assistant showcased at CES 2023.

Looking beyond automotive applications, we recognize the potential of technologies like eye tracking, emotions, and gestures in emerging fields such as AR/VR headsets. With PCs evolving to support generative AI on the edge, we anticipate these innovations to transcend into automotive applications, where Smart Eye’s expertise will play a pivotal role.

Charting a Path Forward

As we look ahead, Smart Eye remains dedicated to driving innovation and pushing boundaries. Our focus on advancing eye tracking for automotive safety and research applications underscores our commitment to making technology more human-centric.

In the coming years, we envision further expansion into new verticals, fueled by our passion for innovation and our relentless pursuit of excellence. With a solid foundation built on years of growth and innovation, Smart Eye is poised to lead the way in shaping the future of human-machine interaction.


Interested in eye tracking? Download our Comprehensive Guide to Eye Tracking Technology here, or contact us today to discuss your project or see a demo!

Written by Ashley McManus
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