Life at Smart Eye: our vision, mission and core values

Breaking new ground is part of our DNA. Since our start we have pushed the limits for what’s possible, driven by our ambition to humanize technology and bridge the gap between humans and machines. Fueled by equal parts creativity and hands-on experience, we stay at the leading edge of innovation and improve the quality of life for people everywhere.  

We are a global company that thrives on cross-cultural collaboration. We believe diversity fosters innovation and more meaningful human connections. At Smart Eye, you get the chance to work with some of the brightest people around the world while making a real impact. 

It’s not only our technology that’s cutting-edge. With global offices in the centers of some of the world’s most interesting cities, we offer an inspiring environment for people to develop, connect and be exactly who they are.   

Our core values


We value human connection

Diversity and inclusion make our technology and our company better. We develop technology in the service of humanity — and we do that with creativity, empathy, and respect. We value an open, collaborative, warm and fun company culture that fosters individual well-being and makes our families a priority.

We deliver value, but more importantly, we value being human.


We have high integrity and ethics

We hold the highest standards for all we do, especially the accuracy of our science. We are committed to the ethical development and deployment of AI. We respect people’s privacy, speak with clarity and transparency about our technology, and encourage others to do the same.

It’s not enough with good intentions, it’s what you do that defines you.


We always learn and innovate

We are a company of firsts; therefore, we think beyond limitations to be able to move the boundaries for what is possible. We are the world experts in what we do and with an open mind we never stop learning. We continuously strive to build things that have never existed before.

Every technological leap forward is preceded by a mind thinking about the future.


We get stuff done

Our curiosity, purpose and passion drive us to solve hard problems and take on new challenges. We work hard – not because we have to, but because we want to. We strive for excellence and we fundamentally believe when there is a will, there is a way.

Impossible only means you haven’t found a way yet.

A day in the life at Smart Eye

Anna Samuelsson Granat

Product Lead and Software Developer at Research Instruments

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Dina Elkholy

Software Architect & Tech Lead at Automotive Solutions

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Our mission

Sustainable progress through science and technology for the benefit of all.

Our mission is rooted in the social, ecological and technological chal- lenges faced by current and future generations. We’re convinced that a world in better balance is within reach, and that our technology is a vital component for a framework connecting humans and machines in automotive, aviation, neuroscience, behavioral research, media analytics and many other fields. Enabling future innovations that will save and improve the quality of human lives everywhere.

Our vision

Bridging the gap between humans and machines.

As the leader in Human Insight AI, we develop technology that understands, supports and predicts human behavior in complex environments. Using machine learning, massive amounts of data and a multimodal approach, we connect logic and emotions to gain deep insights into how people interact with the world. Our vision is to create the most seamless connection possible between humans and machines, for a safer and more sustainable future.

Our Quality Policy


At Smart Eye we are committed to quality. Our global organization is driven by our quality policy:

/ To continuously improve our capability to bridge the gap between humans and machines for a safe and sustainable future.

/ Our vision began as a dream that awoke our curiosity

One Sunday morning, shortly before the new millennium, Mats Krantz called his son Martin to discuss a dream he had just woken up from. This dream became the inspiration for Smart Eye, and a technology that has continued to break new ground for the last 23 years.

Our story

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