6 June, 2024

Advancing Human Understanding: Smart Eye’s Eye Tracking and Behavioral Research

Smart Eye’s Behavioral Research business area contains three separate business units: Research Instruments, Affectiva Media Analytics and iMotions. With its own strong expertise, offering and business model, each business unit delivers technology for a wide array of applications within human behavioral studies, as well as consumer and market research.

Research Instruments 

Smart Eye’s Research Instruments business unit develops sophisticated eye tracking systems and delivers them to world-renowned research organizations. The systems combine advanced cameras, illumination modules and top performing algorithms, enabling customers to collect data in any environment. 

Eye tracking systems for a range of industries and applications 

Research Instruments also offers eye tracking systems for product integration, embedding Smart Eye’s head, face and eye tracking technology into other products and devices. This integration lets humans interact with machines in innovative ways, while also enabling new tools for understanding human-machine interaction. As an example, Smart Eye’s technology plays a vital role in the growing assistive technology market, breaking down barriers for individuals with disabilities. 

Research Instrument’s customers and partners include notable names like NASA, BMW, Audi, Boeing, Universal Studio Media Labs, and Harvard University. The technology applications span various industries, such as pilot training, assistive technology, medical diagnosis, locomotive driver training, automotive driver training, and more. 

Continued growth and new system upgrade in 2023 

2023 was a notable year for Research Instruments, with the addition of over 50 new customers, signifying Smart Eye’s presence in the market. 

November marked the launch of Smart Eye Pro 11: an upgrade of Smart Eye’s flagship eye tracking system, with the aim to improve traditional methodologies of driver and pilot training in the automotive and aviation industries. Developed for scenarios with challenging lighting conditions, like dark flight simulators or environments with bright sunlight, Smart Eye Pro 11 features enhanced gaze measurements and easy-to-use, calibration-free gaze as an alternative to the high precision calibrated gaze. 

Research Instrument’s diverse product portfolio

Research Instruments’s products encompass a range of cutting-edge eye tracking solutions that serve diverse research fields, including automotive and aviation research, UX, psychology, Human Machine Interface (HMI) design, medicine and others.

– Smart Eye Pro stands out as one of the world’s most advanced remote eye tracker, excelling in head box, field of view, and gaze accuracy. 

AI-X is a compact and cost-effective eye tracker designed for screen-based research. 

Smart Eye XO is a durable dual-camera system that integrates our Smart Eye Pro software. 

– Aurora, our smallest remote eye tracker, enables high frame rates and precision eye tracking. 

– The Smart Recorder brings a scene camera to the solution, facilitating additional visual analysis options and flexibility in data collection.


Case Study: Singapore Airlines Elevates Pilot Training through Eye Tracking Technology

Research Instrument’s eye tracking technology continues to redefine pilot training methods. Moving past traditional assessments, based solely on the outcomes of a pilot’s actions, our eye trackers offer insight into the pilot’s underlying decision-making process. 

By providing a deeper understanding of pilots’ behaviors, and more specifically of how they interact with complex aircraft systems, eye tracking dramatically improves the efficiency of pilot training

One example of this is the collaboration between Smart Eye, Singapore Airlines, and training simulator provider CAE. Utilizing Smart Eye’s eye tracking in the CAE simulators used to train their crew, Singapore Airlines are able to study their pilots’ gaze direction and scan paths in the cockpit. 

This gaze data is presented to the instructor in real time during the training session and is also recorded to allow instructors to replay it during the debriefing session. 

Besides helping instructors to understand a pilot’s key focus areas, it eases their workload and lets them focus on other essential tasks while the eye tracking system provides them with insightful data. 

This shift in training principles can result in major improvements in aviation safety and efficiency. Smart Eye continues to be at the forefront of these changes; aiming to improve safety, enhance pilot competency, and the overall quality of pilot training.


Interested in eye tracking for pilot training? Download our Comprehensive Guide to Eye Tracking Technology for the Aviation Industry here, or contact us today to schedule a demo!

Written by Ashley McManus
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